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Parents are looking for reputable childcare providers, like you, for their children. The challenge is connecting those families to your center. Growing your business and increasing enrollment starts with connecting to these families. Through an online presence and word of mouth, you can network with prospective parents and start building your community.

Being a resource is a great place to start. As an ECE provider, you have extensive knowledge about childcare. Sharing this knowledge and working to help parents and families will help to grow your childcare business. In this article, we will outline content ideas to share, events to host, ways to build your brand, how to connect with your community, and how to use reviews to your advantage.

If you’re looking for tips on how to grow your childcare business, keep reading.

Create and Share Content

Be a resource for your prospective families by creating or sharing helpful content. There’s a range of avenues to take when promoting your business, especially online. Take a look at some strategies to follow for online content:

  • Start a blog
  • Host webinars
  • Share articles

These content pieces can be focused on parenting tips, safety techniques, children’s activities, and more. Anything you have knowledge in that’s helpful to your audience is a great start. 

Host or Sponsor Events

Events are a great way to meet with prospective families and connect to the community. There are a lot of ways to get involved in the community that you may have not thought of. Take a look:

  • Sponsor Local Events
    • Sponsor school fairs, parties, fundraisers, parents’ nights in schools, etc.
  • Donate and Volunteer
    • Hosting a toy, food, or clothing drive is a great way to give back while teaming up with local organizations
  • Take Field Trips
    • Get more involved by taking the children on field trips to community events and local organizations.
  • Create a Parent Interview Panel
    • Help parents feel more connected to your school by starting a parent interview panel. 
  • Host Workshops and Trainings
    • Bring parents into your center by offering training and workshops on a variety of topics. 
  • Hold Parents Events
    • Give parents the opportunity to be more involved in your program by offering events like open houses, parent nights, meet and greets, etc.

Learn more about building family and community partnerships in this article. 

Build Your Brand

When marketing your childcare business, make sure you’re focusing on promoting your brand. When building a brand, you should focus on your mission, vision, and core values. This helps prospective parents understand what our center stands for.

Use social media, newsletters, and other promotional strategies to highlight what makes your center different. For example, if your center has a strong focus on play, show that in your content. If your center uses a software platform that’s helpful for staff and parents, showcase that. 

Connect with the ECE Community

There’s a huge ECE community willing to help provide resources, answer questions, share ideas, etc. If you’re looking for tips on how to grow your childcare business, start asking other owners you admire to help. A great way to do this is through social media, especially Facebook.

If you haven’t already, join ECE-specific Facebook groups like KT Childcare Connect to network with other childcare business owners. These groups are full of professionals with similar challenges and experiences who are willing and able to help. 

Ask for Reviews

Reviews help families get a look into how their experience could be at your center. Nowadays, reviews are crucial for running a successful business. Consumers rely on word-of-mouth and a truthful scope of experiences. 
To get more reviews for your childcare business, promote your business profile on social media, offer an incentive, and follow up with reviews. For a deeper look into getting more reviews, check out this article here.


Kangarootime is the leading all-in-one childcare management software for daycares and preschools. With billing and invoicing capabilities, parent communication and staff management tools, and classroom automation, Kangarootime helps childcare centers grow and scale. To learn more about optimizing your center with Kangarootime, visit kangarootime.com

Marissa Schneggenburger

Author Marissa Schneggenburger

Marissa Schneggenburger is the Marketing Coordinator at Kangarootime and experienced in content marketing. Marissa attended St. John Fisher College and received a B.S. in Marketing with minors in Finance and Spanish. Marissa also completed her MBA in Strategic Marketing from Niagara University. Marissa is passionate about the childcare industry and providing informative and engaging content.

More posts by Marissa Schneggenburger

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