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Marissa Schneggenburger

Improving Your Daycare’s Enrollment Process

  • July 1, 2022

Registration and enrollment are huge parts of your childcare business. In fact, they’re usually the first interaction parents have with your center. This makes it crucial to have a well-organized process. While this improves the parent experience, it also saves your staff time and helps you maximize enrollment.

The easiest way to improve the enrollment process is by taking advantage of software tools that specialize in enrollment management. This automates the process, saving time and avoiding manual errors. In this article, we’ll outline important enrollment policies you should communicate to parents, tools that can help, and how to increase enrollment. If you’re looking to improve your daycare, childcare center, or preschool’s enrollment process, keep reading.

Outline Your Enrollment Policies

To start improving your registration process, outline and organize your enrollment policies. These policies should cover key aspects of your center to keep parents informed.

These should include:

  • Waitlist Process
  • Enrollment or Registration Fees
  • Discounts
  • Eligibility for Care
  • Re-enrollment and Withdrawal From Care
  • Additional Program Availability

Outline these policies in your center’s handbook. Providing these policies up front allows potential families to make informed decisions about enrolling in your center. This results in easier and increased enrollments with less confusion about the process. 

Online Tools to Help Improve the Enrollment Process

The easiest way to improve your daycare’s enrollment process is by making it digital. There is software available that can help streamline your enrollment process and beyond. Kangarootime’s childcare software allows you to place an enrollment link directly on your website so new families can register at your center. They’ll fill out pertinent information which populates in Kangarootime.

On the backend, you can see this information, forecast available spots, and offer spots if you have availability. This lead management system makes it easy to organize and manage your waitlist while optimizing revenue at your center.  

This enrollment tool goes beyond daily care and can be used for specialty programs like a summer camp or enrichment class.

To take a look, join a quick, live, demo at the button below.

5-Minute Overview of Kangarootime’s Enrollment Tool

Curious about Kangarootime’s enrollment tool? Join a live, 5-minute webinar at a time convenient for you. Ask questions and see Kangarootime’s tool in action.

To register, click here.

Increasing Enrollment at Your Childcare Center

Once you’ve perfected your enrollment process, you can work to increase enrollment at your center. 

Here are some ways you can increase your enrollment:

  • Ask for Reviews and Offer an Incentive
  • Offer a Discount
  • Leverage Social Media
  • Meet and Greets and Open Houses
  • Ask for Feedback
  • Extended offerings

For a more in-depth look at increasing enrollment at your center, read this article.


Kangarootime is the leading all-in-one childcare management software for daycares and preschools. With billing and invoicing capabilities, parent communication and staff management tools, and classroom automation, Kangarootime helps childcare centers grow and scale. To learn more about optimizing your center with Kangarootime, visit kangarootime.com

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