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Marissa Schneggenburger

Overcoming Challenges as an ECE Business Owner

  • February 17, 2022

As an ECE business owner, you know first-hand the challenges that come with being in the childcare industry. Right now, centers are struggling with hiring and retaining staff, boosting enrollment, managing families, staying profitable, and more. These are just a few of the challenges we see ECE leaders face on a daily basis.

Through conversations with industry experts, we’re able to offer insight and support into how you can overcome these challenges. 

Hiring and Retaining Staff

Hiring is the biggest challenge facing childcare owners and directors right now. When working to hire and retain the best staff for your center, keep the following in mind:

  • Create in-depth job descriptions
  • Redefine your hiring process
  • Get your job postings seen
  • Ask for referrals
  • Improve onboarding and training

For more information on hiring and retaining childcare staff, click here.

Marketing and Enrollment

When it comes to boosting enrollment, marketing is key. Effectively marketing your center will improve your center’s brand and help increase enrollment. If you’re facing the challenge of lower enrollment and not sure where to start, try the following tips:

  • Utilize social media
  • Optimize your website
  • Start a blog
  • Use a CRM
  • Connect to your network
  • Host an event

For a complete guide of marketing strategies to use at your center, click here.

Managing Staff and Families

One of the biggest challenges that comes with owning a center is managing staff, families, and children. It can be hard to keep track of all of this important information in an effective and efficient way. With things constantly changing like children aging up, moving centers, coming off the waitlist, etc., it’s crucial to have a system in place to handle your center management. 

Kangarootime is a childcare management software that can help you automate your center and better manage staff and families. Using Kangarootime you can:

  • Keep track of important child, family, and staff information
  • Get notified when kids can age up
  • Forecast open spots and boost enrollment
  • Monitor center attendance
  • Manage data and view dashboards
  • So much more!

If you’re interested in learning more about Kangarootime, click here.

Financials and Profitability

While it’s not the purpose of your business, the financial success of your centers is crucial. However, increasing finances and maintaining profitability can be difficult. Check out these tips to help you improve the financial performance of your ECE business:

  • Refine your center’s budget
  • Take advantage of grants and subsidies
  • Take out a loan
  • Invest in a CCMS

For more tips on improving your center’s financial viability, click here.


Kangarootime is the leading all-in-one childcare management software for daycares and preschools. With billing and invoicing capabilities, parent communication and staff management tools and classroom automation, Kangarootime helps childcare centers grow and scale. To learn more about optimizing your center with Kangarootime, visit kangarootime.com

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